July 2021 - The Brand Partnership

Research is the First Step to Effective Marketing

Business leaders always seek the “strategic plan.” But often organizations do not have answers to some of the most basic questions about their companies or products on which strategy should be based. It is hard to provide the “what” when you do not know the details behind the “who,” “why” or “how.” Questions like: Can […]

Your Brand Positioning Should Grow Your Business

Judy Johnson

The Importance of Having an Ownable Positioning Whether your organization is a startup or has a long history, ensuring you have a brand positioning that is distinctive, ownable, actionable and relevant to the stakeholders critical to your organization’s success is critical in today’s competitive world. Along with a keen understanding of a company’s customer segments,

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