Judy Johnson

Corporate transparency and ethics foundational to favorable reputation and credibility

Ethics and Transparency Fundamental to Corporate Reputation

In an era where information spreads rapidly, the term “fake news” has become commonplace, and consumers are one corporate misstep away from “cancel culture,” maintaining high ethical standards and transparent communication has become more critical than ever for those leading America’s ’s corporate communications departments. The principles of ethics and transparency stand as pillars that […]

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How to Ethically Integrate AI into Your Content Writing

With the proliferation of ChatGPT and other artificial intelligence (AI) tools, how do you leverage this useful new technology without committing plagiarism?  After all, AI is the ultimate algorithm crawling the web, pulling a mashup of the best answers to any query….from other people’s content. Without a doubt, AI has indelibly revolutionized many aspects of

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How to Craft Inspiring Vision, Mission & Values for Any Organization

Vision and mission statements, as well as organizational values, provide a clear sense of purpose and direction to any business or organization. They share what you stand for, what your purpose is and shed light on what matters to your organization. Well-crafted and inspiring mission, vision and values statements should be ownable and compelling, and

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How to Develop a Thought Leadership Campaign

In today’s competitive business landscape, thought leadership has emerged as a powerful strategy for elevating both individual executives and their companies. Customers want to do business with people and brands they trust, and trust is developed in part through credibility and expertise. Positioning yourself as a thought leader can enhance your reputation, credibility, and influence

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How to Develop a Great Employee Communications Program in 12 Steps

Good employee communication is essential to creating a well-informed and engaged workforce that is able to work together effectively to achieve organizational goals. But how do you sell in the importance to leadership? What are the steps to creating a world-class employee communications and engagement program that favorably impacts morale and performance? This article will

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