Why do so many companies not adequately prepare for the types of issues that could impact their reputation and trust in their companies and products, erode their sales, and even damage their company’s valuation and stock price? I have worked with clients on issues preparedness and crisis management for more than 35 years. Each client […]
10 Tips to Help Prepare for a Crisis Before One Hits Read More »
Tips for Improving Your ESG Communications Efforts As more stakeholders want to know how a business performs in the areas of environmental, social and governance (often referred to as ESG), more companies are beginning to get sophisticated about their ESG policies, efforts, measurement and reporting. For those starting their ESG journey and those already underway,
Best Practices for Conducting an ESG Audit Read More »
As communicators, we are often sought for our expert advice on and then development of internal and external communications statements on all kinds of matters. This is what we do and do well, so what’s the challenge? As the world has gotten more political, politicized and volatile, all the answers are not as simple as
Should a Company Speak Out on Controversial Issues? Read More »
Business leaders always seek the “strategic plan.” But often organizations do not have answers to some of the most basic questions about their companies or products on which strategy should be based. It is hard to provide the “what” when you do not know the details behind the “who,” “why” or “how.” Questions like: Can
Research is the First Step to Effective Marketing Read More »
The Importance of Having an Ownable Positioning Whether your organization is a startup or has a long history, ensuring you have a brand positioning that is distinctive, ownable, actionable and relevant to the stakeholders critical to your organization’s success is critical in today’s competitive world. Along with a keen understanding of a company’s customer segments,
Your Brand Positioning Should Grow Your Business Read More »
In every job description for a professional communicator or marketer there should be a requirement of being extraordinarily nimble and adaptive. We are living in unprecedented and unusual times — socially, politically, economically, and from a global public health perspective. Messages and marketing that worked prior to COVID-19, Black Lives Matter, American economic disaster, protests,
How Changing Times Require New Approaches to Communications Read More »
Whether your interest is in proactively telling your story or being able to successfully respond to media inquiries in easy or difficult times, the key to a good — let alone great — interview is preparation. Physical and mental preparation are essential for anyone who will represent your business interests with the media. This generally
How to Own Media Interviews with Confidence and Clear Message Delivery Read More »