Corporate Communications Archives - The Brand Partnership

Ethics and Transparency Fundamental to Corporate Reputation

In an era where information spreads rapidly, the term “fake news” has become commonplace, and consumers are one corporate misstep away from “cancel culture,” maintaining high ethical standards and transparent communication has become more critical than ever for those leading America’s ’s corporate communications departments. The principles of ethics and transparency stand as pillars that […]

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How to Ethically Integrate AI into Your Content Writing

Judy Johnson

With the proliferation of ChatGPT and other artificial intelligence (AI) tools, how do you leverage this useful new technology without committing plagiarism? After all, AI is the ultimate algorithm crawling the web, pulling a mashup of the best answers to any query….from other people’s content. Without a doubt, AI has indelibly revolutionized many aspects of

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How to Craft Inspiring Vision, Mission & Values for Any Organization

Judy Johnson

Vision and mission statements, as well as organizational values, provide a clear sense of purpose and direction to any business or organization. They share what you stand for, what your purpose is and shed light on what matters to your organization. Well-crafted and inspiring mission, vision and values statements should be ownable and compelling, and

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How to Develop a Thought Leadership Campaign

Judy Johnson

In today’s competitive business landscape, thought leadership has emerged as a powerful strategy for elevating both individual executives and their companies. Customers want to do business with people and brands they trust, and trust is developed in part through credibility and expertise. Positioning yourself as a thought leader can enhance your reputation, credibility, and influence

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A Step-By-Step Guide for Conducting a Communications Audit

Judy Johnson

You likely have heard of a communications audit. But you may not know when to conduct one or what the advantage of doing so could be. A communications audit is a comprehensive review all of an organization’s communications strategy, programs, tools, talent, and results set against an understanding of the objectives and priorities of the

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Why Content Marketing is Such an Essential Marketing Tool

Judy Johnson

Look around and it’s easy to see we all live in the era of “content.” Each of us every day reads dozens of pieces of content, and with TikTok and Instagram, seemingly everyone can be a content creator. But for businesses that have not yet ventured into content marketing, it can be daunting if you

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How to Develop a Great Employee Communications Program in 12 Steps

Judy Johnson

Good employee communication is essential to creating a well-informed and engaged workforce that is able to work together effectively to achieve organizational goals. But how do you sell in the importance to leadership? What are the steps to creating a world-class employee communications and engagement program that favorably impacts morale and performance? This article will

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Best Practices for Conducting an ESG Audit

Judy Johnson

Tips for Improving Your ESG Communications Efforts As more stakeholders want to know how a business performs in the areas of environmental, social and governance (often referred to as ESG), more companies are beginning to get sophisticated about their ESG policies, efforts, measurement and reporting. For those starting their ESG journey and those already underway,

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Should a Company Speak Out on Controversial Issues?

Judy Johnson

As communicators, we are often sought for our expert advice on and then development of internal and external communications statements on all kinds of matters. This is what we do and do well, so what’s the challenge? As the world has gotten more political, politicized and volatile, all the answers are not as simple as

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Research is the First Step to Effective Marketing

Judy Johnson

Business leaders always seek the “strategic plan.” But often organizations do not have answers to some of the most basic questions about their companies or products on which strategy should be based. It is hard to provide the “what” when you do not know the details behind the “who,” “why” or “how.” Questions like: Can

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