Marketing and Public Relations Advice
Did you know website users form an opinion about a website in just 5 seconds? That 88% of website visitors won’t return to a site after a bad experience or that about 50% of all website visitors leave the site after just looking at one page. What does all this mean? It means every website […]
Good Websites Build Business and Reputation Read More »
With the proliferation of ChatGPT and other artificial intelligence (AI) tools, how do you leverage this useful new technology without committing plagiarism? After all, AI is the ultimate algorithm crawling the web, pulling a mashup of the best answers to any query….from other people’s content. Without a doubt, AI has indelibly revolutionized many aspects of
How to Ethically Integrate AI into Your Content Writing Read More »
Vision and mission statements, as well as organizational values, provide a clear sense of purpose and direction to any business or organization. They share what you stand for, what your purpose is and shed light on what matters to your organization. Well-crafted and inspiring mission, vision and values statements should be ownable and compelling, and
How to Craft Inspiring Vision, Mission & Values for Any Organization Read More »
In today’s competitive business landscape, thought leadership has emerged as a powerful strategy for elevating both individual executives and their companies. Customers want to do business with people and brands they trust, and trust is developed in part through credibility and expertise. Positioning yourself as a thought leader can enhance your reputation, credibility, and influence
How to Develop a Thought Leadership Campaign Read More »
You likely have heard of a communications audit. But you may not know when to conduct one or what the advantage of doing so could be. A communications audit is a comprehensive review all of an organization’s communications strategy, programs, tools, talent, and results set against an understanding of the objectives and priorities of the
A Step-By-Step Guide for Conducting a Communications Audit Read More »
Look around and it’s easy to see we all live in the era of “content.” Each of us every day reads dozens of pieces of content, and with TikTok and Instagram, seemingly everyone can be a content creator. But for businesses that have not yet ventured into content marketing, it can be daunting if you
Why Content Marketing is Such an Essential Marketing Tool Read More »
One of the most frequent questions I get from clients is, “How can I improve my SEO ranking or website SEO performance?” In this article, I provide practical tips on how to improve your company’s SEO performance. Additionally, I have included links to some fantastic, free resources you can use to improve your SEO. Great
10 Tips and Tools to Improve SEO Ranking Read More »
Business leaders always seek the “strategic plan.” But often organizations do not have answers to some of the most basic questions about their companies or products on which strategy should be based. It is hard to provide the “what” when you do not know the details behind the “who,” “why” or “how.” Questions like: Can
Research is the First Step to Effective Marketing Read More »
The Importance of Having an Ownable Positioning Whether your organization is a startup or has a long history, ensuring you have a brand positioning that is distinctive, ownable, actionable and relevant to the stakeholders critical to your organization’s success is critical in today’s competitive world. Along with a keen understanding of a company’s customer segments,
Your Brand Positioning Should Grow Your Business Read More »
In every job description for a professional communicator or marketer there should be a requirement of being extraordinarily nimble and adaptive. We are living in unprecedented and unusual times — socially, politically, economically, and from a global public health perspective. Messages and marketing that worked prior to COVID-19, Black Lives Matter, American economic disaster, protests,
How Changing Times Require New Approaches to Communications Read More »