Public Relations Advice
The Importance of Having an Ownable Positioning Whether your organization is a startup or has a long history, ensuring you have a brand positioning that is distinctive, ownable, actionable and relevant to the stakeholders critical to your organization’s success is critical in today’s competitive world. Along with a keen understanding of a company’s customer segments, […]
Your Brand Positioning Should Grow Your Business Read More »
In every job description for a professional communicator or marketer there should be a requirement of being extraordinarily nimble and adaptive. We are living in unprecedented and unusual times — socially, politically, economically, and from a global public health perspective. Messages and marketing that worked prior to COVID-19, Black Lives Matter, American economic disaster, protests,
How Changing Times Require New Approaches to Communications Read More »
Whether your interest is in proactively telling your story or being able to successfully respond to media inquiries in easy or difficult times, the key to a good — let alone great — interview is preparation. Physical and mental preparation are essential for anyone who will represent your business interests with the media. This generally
How to Own Media Interviews with Confidence and Clear Message Delivery Read More »